Biz, Church & Org Blogging: How it helps extend your reach

Image via Darkmoon_Art of Pixabay

Everyone has a story

​Everyone has information to share that others will find interesting. It could be information on how they developed a love for making fishing lures, what types of lures they prefer, where to buy them, or maybe how to buy them from the blogger.

Another may love baking and have a knack for putting keto recipes together to help folks learn to cook healthy and tasty foods for carb-restricted diets.

Do you attend church? A church blog on a church website is a great way to connect with your community, encouraging them and keeping them informed of what activities your church is providing.

Have a passion for photography? A blog could cover something as simple as your fav shoot of the week, why and a few examples of the images you developed from it.

Cooped up and can’t get around much, or at all, without assistance? You could share information about the challenges with it, either because you’re experienced with it, or maybe have a loved one who is living it. Good examples of these are folks who live in convalescent and rehab centers permanently or for long periods of time.

Got an interesting family history? They can be shared in blog posts.

Where to research and share your work

​I interact with multiple websites each week for both personal and pro research. My favorite go-to source, to find info on most things, is Pinterest. 

Pinterest is a powerful search engine and the information found there, by clicking on Pins relevant to your interest, is predominantly provided by journalists, both independent and those who write for sites owned and operated by other indie journalists, journalism-based companies, and/or colleges and universities.

It’s the only place I put much effort into advertising my posts, other than a weekly newsletter that goes out after each publication. I do publish a link to my posts on Facebook, but the effort has only produced minimal interaction with my website. Pinterest was the game changer. 

My stats went up considerably when I began posting pins linked to my blog editions. 

For bloggers, at least in my experience, it’s just a better option to get your work noticed.

How does this tie in with biz, church and organizational blogging?

​I’ll use churches for the example here because it helps businesses and orgainzations (both for-profit and not-for-profits) in the same way.

Blogging is such an easy, and personal way to reach out to the communities you interact with and service.

If your church (or whatever else) has an event coming up, mentioning it in a blog post is great way to help get the word out, with all the information needed, to increase your attendance because blogs are designed to reach a wider scope of readers than a simple, church bulletin, that often only gets read by folks already attending and past that, gets left in the pews (or seats) for house-keeping to pick up and toss in the trash later.

A blog post can reach nearly anyone, anywhere, and especially those in your area.

You can use them to incorporate good things happening like the theme for your Vacation Bible School, a free business training seminar, or a special dinner that’s a fundraiser for whatever group or program for which you’re hoping to generate money.

Another, and uber-important use for blogs is using them as a means to convey your church is interested in and cares about the community it serves. For shut-ins, or community members who aren’t able to attend for a variety of reasons, health, work schedule, lack of transportation, a blog is a great way to ensure they stay included. They can even interact with the content via the vlog’s comment section.

If your church does broadcasts and has a sharable link to it, the broadcast video can also be included in a blog post.

Beyond your physical community

​A blog post isn’t limited to your subscribers. It can be found around the globe. That’s important because if your church, or organization, is doing something that’s working to increase your interaction and help with your community, blogging about it lets other organizations know what you’re doing, allowing them to incorporate it into their own works.

Knowledge is power and sharing it via blogs is a great way to spread information.

Blogs are a tool that require just a small bit of effort that can bring about big and wonderful differences!

Hope if your church, or organization doesn’t have a weekly or even monthly blog post going onto your website, that you’ll consider producing one. They’re well worth the effort.

​My apologies for this week’s edition being late--had some techno-troubles going on that have thankfully been resolved.

Blessings from Posey County and ‘til next time,

Shalom