Friday, February 12, 2021

Ad-saturated Sites: Thumbs down!

Image via Pixabay

If you use websites as a go-to source for news and other types of information, you're probably gonna see ads in the site's content.  Advertising’s usually a good thing. It helps us learn about products and businesses that we might want to learn more about and even use their products.

The ads provide revenue for the website owner, making it a win-win for everyone, the site owner, the site user and the businesses advertised on the site.

So, when might the ads turn a good experience with a reader into a bad one? When sites are so ad-saturated that it ruins their experience. 

They'll usually have at least one reaction and sometimes a few more. 

1. Turn on an ad-blocker in their browser.

2. Refuse to visit the site again, because their valuable interaction hasn't been appreciated.

3. Tell friends and associates of their bad experience with the site, and discourage them from visiting it as well.

I've ben on sites so occluded with ads I couldn't see the content without clicking them out of my way again and again. I'd not have bothered, just left the site and add it to my never-visit-again list  but several times I had to stay there, ad-swatting, until I was able to get the info I came for. However, once I left, I left for good.

Sites like these have a negative ripple effect with site users. This is the sort of thing that puts off users enough to employ perpetual ad-blockers for ever site they visit so they'll not risk of having to wade through an ad-swamp and even worse, risk their device picking up virtual cooties (viruses) from the site.

So, for those out there who are driven by greed rather than good customer relationship, realize you're a blight on the indie biz community success in regards to operating your site with integrity, which affects all of us as indie biz owners and our customers as well.

If the shoe fits, you really should re-think your business model.

"7 Don’t be deceived. God is not mocked, for whatever a man sows, that he will also reap. 8 For he who sows to his own flesh will from the flesh reap corruption. But he who sows to the Spirit will from the Spirit reap eternal life. 9 Let’s not be weary in doing good, for we will reap in due season if we don’t give up. 10 So then, as we have opportunity, let’s do what is good toward all men, and especially toward those who are of the household of the faith." Galatians 6: 7-10

Thanks for your visit today! My site will never be ad-saturated and I sincerely appreciate your visits. If you use ad-blockers, I and many, many other bloggers, who operate our sites with integrity, absolutely appreciate you for turning them off when visiting our sites.

It's how we generate income, which also helps the independent business community at large, thrive.


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